Natural Selection Of Denim

NATURAL SELECTION JEANS
Natural Selection

NATURAL SELECTION ‘By Way of Natural Selection’ Spring Summer 10



Natural Selection Goes One step further along the evolutionary chain.
Twinned With the brand’s artisanal ‘Pheasant’ illustration of  Phesant riding a Penny Fathing,  inspired by the decorative engravings on British shotguns – provides a background for the reference to classic, British innovation.natural-selection


This new season see's the launch of lighter denim weights, essential for wearing denim in the coming warmer seasons. The luxurious fabrics, from classic Italian mills retain the same, highly prized selvedge identity, yet offer a more easy-to-wear softness.

Design details include 12oz, red selvedge, narrow-width denim with newly developed, original hand washes which push the limits of such techniques range from ‘Dusted’, through to ‘Scrapes & Bruises’.

SCRAPES & BRUISES: picks up where last season’s BRUISED left off. A very subtle, light and wearable style with only the bare minimum of finishing to reveal the indigo breaking through the raw surface.

Multi-layered and sophisticated, DUSTED is the most complex Natural Selection wash to date, layered with dirt and then layered again with wearing in highlights combined for a true vintage wash.

Lastly, the ‘CLEAN BROKEN’ is a must have for the summer, Natural Selection have utilised this in their relaxed ‘loose’ fit for maximum effect. A very light and washed out style for genuine comfort and to capture the pure sky blue of a classically beautiful fabric.

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